Resume of A. Scott Gordon
Owner of this music marketing, promotion, and branding firm that specializes in expert witness and consulting services for music industry litigation. Specialties also include the promotion and marketing of music from independent artists, and major & independent recording labels to popular radio, as well as general music consulting and artist management.
CBS Radio – WXYT AM December 2003 – July 2004
Closed more accounts in first month than any other new account executive. Continually met and exceeded sales goals and budget while focused on customer based selling and providing creative marketing and advertising solutions.
Regional Manager; Internet, Marketing & Promotion – Detroit
Island Def Jam Music Group January 2000 – October 2003
Responsible for all aspects of promotion and marketing to radio and retail in every popular format throughout the Michigan and Ohio territory. Created ongoing campaigns to ensure airplay and price and positioning for multi-platinum recording artists. Oversaw all tour promotion (radio and retail) for entire roster including: Bon Jovi, Jay-Z, Melissa Etheridge, Ja Rule, Mariah Carey, Sum 41, PJ Harvey, Shelby Lynne, Willie Nelson, among many more.
Vice President, Promotion & Marketing – Los Angeles
Phil Ramone's N2K Encoded Music January 1999 – January 2000
Responsible for all aspects of promotion and marketing west of the Mississippi river. Was instrumental in founding the new concept of encoding additional, added value information onto each CD, i.e. EPK’s, contesting, etc. Supervised 15 field staff engaging in everything from price and positioning, to ensuring radio and video airplay for all artists on the roster.
Head of Promotion – New York
V2/Gee Street Records, Independent Label under Richard Branson’s V2 Umbrella June 1998 - January 1999
In charge of all promotion and marketing efforts within the fifty United States. Supervised entire promotion department. Designed and implemented campaigns for this recording label. Garnered radio and video airplay in the top 100 markets, ensuring exposure of our artist repertoire. This included leveraging all marketing possibilities through concert tours, POP, retail and radio meet-and-greets, etc.
Vice President, Promotion and Marketing – Los Angeles
EMI Records Group North America January 1997 – June 1998
Responsible for all aspects of promotion to radio, covering every popular format for the West Coast in every state west of the Mississippi river. Managed 30 promotion and support staff on a daily basis. Received “National Promotion Person of the Year” award.
Local Promotion and Marketing Manager – Detroit and Los Angeles
EMI Records Group North America June 1993 – January 1997
Responsible for all phases of radio promotion and marketing in each popular format for: Michigan, Indiana and Kentucky. Received “Rookie of the Year” award.
Assistant Program Director / Music Director / On-Air Talent
WKBQ - St. Louis WCSX - Detroit WHYT - Detroit
WDFX - Detroit KHTK - St. Louis WMJC - Detroit
Wayne State University – Detroit, MI
Roeper School for the Gifted – Birmingham, Michigan