GORDO MARKETING.com

Resume of A. Scott Gordon

A. SCOTT GORDON    
Telephone: (248) 770-4057 
Email:
Scott@GordoMarketing.com 
Web:   www.GordoMarketing.com

Click to see Scott's "BRAG BOOK"


PROFESSIONAL EXPERIENCE:


Expert Witness, Music Marketing, & Promotion – United States

GORDO MARKETING.com                                            July 2004 – Present

Owner of this music marketing, promotion, and branding firm that specializes in expert witness and consulting services for music industry litigation. Specialties also include the promotion and marketing of  music from independent artists, and major & independent recording labels to popular radio, as well as general music consulting and artist management.


Senior Account Executive – Detroit

CBS Radio – WXYT AM                                                 December 2003 – July 2004
Closed more accounts in first month than any other new account executive. Continually met and exceeded sales goals and budget while focused on customer based selling and providing creative marketing and advertising solutions.

Regional Manager; Internet, Marketing & Promotion – Detroit

Island Def Jam Music Group                                      January 2000 – October 2003

Responsible for all aspects of promotion and marketing to radio and retail in every popular format throughout the Michigan and Ohio territory. Created ongoing campaigns to ensure airplay and price and positioning for multi-platinum recording artists. Oversaw all tour promotion (radio and retail) for entire roster including: Bon Jovi, Jay-Z, Melissa Etheridge, Ja Rule, Mariah Carey, Sum 41, PJ Harvey, Shelby Lynne, Willie Nelson, among many more.

Vice President, Promotion & Marketing – Los Angeles

Phil Ramone's N2K Encoded Music                          January 1999 – January 2000

Responsible for all aspects of promotion and marketing west of the Mississippi river. Was instrumental in founding the new concept of encoding additional, added value information onto each CD, i.e. EPK’s, contesting, etc. Supervised 15 field staff engaging in everything from price and positioning, to ensuring radio and video airplay for all artists on the roster.

Head of Promotion – New York  
     
V2/Gee Street Records,
Independent Label under Richard Branson’s V2 Umbrella                                                                                       June 1998 - January 1999

 

In charge of all promotion and marketing efforts within the fifty United States. Supervised entire promotion department. Designed and implemented campaigns for this recording label. Garnered radio and video airplay in the top 100 markets, ensuring exposure of our artist repertoire. This included leveraging all marketing possibilities through concert tours, POP, retail and radio meet-and-greets, etc.

Vice President, Promotion and Marketing – Los Angeles
EMI Records Group North America                           January 1997 – June 1998

Responsible for all aspects of promotion to radio, covering every popular format for the West Coast in every state west of the Mississippi river. Managed 30 promotion and support staff on a daily basis. Received “National Promotion Person of the Year” award.

Local Promotion and Marketing Manager – Detroit and Los Angeles

EMI Records Group North America                           June 1993 – January 1997

Responsible for all phases of radio promotion and marketing in each popular format for: Michigan, Indiana and Kentucky. Received “Rookie of the Year” award.


Radio
Assistant Program Director / Music Director / On-Air Talent

WKBQ - St. Louis      WCSX - Detroit            WHYT - Detroit

WDFX - Detroit         KHTK - St. Louis          WMJC - Detroit


Education:  

                  Wayne State University Detroit, MI
                  Roeper School for the Gifted – Birmingham, Michigan
         


 


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